1. Overview

AccuShoot Ltd ("AccuShoot Ltd", "we", "us" or "our"). We respect your privacy and are committed to protecting it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what information we collect when you visit our website at www.accushoot.co.uk (the "Site"), get in touch with us, or otherwise interact with us (together, the "Services"), and how we collect, use, protect, and share that information.

Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use the Site. By using the Site, you agree to this Privacy Policy.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date, so please check back periodically.

This Privacy Policy should be read alongside our Terms of Use.

2. Who We Are

AccuShoot Ltd is the data controller responsible for your personal data collected through the Site. Our contact details are set out in Section 13 below.

We distribute training systems manufactured by AccuShoot, Inc. (based in the United States). Where it is necessary to share your personal data with AccuShoot, Inc. (for example, for warranty, support, or platform access purposes), we will do so in line with Section 6 and Section 8 below.

3. The Information We Collect

We may collect two categories of information: personal data and non-personal data.

Personal data means information that identifies you, or could be used to identify you, such as your name, email address, telephone number, organisation, and job title.

Non-personal data means information that does not identify you individually, such as aggregated browsing statistics.

We collect information in the following ways:

Information you give us directly

• Information you provide when filling in an enquiry, contact, or demo request form.

• Correspondence and contact details if you email or call us.

• Information you provide when registering for an account, a demonstration, or an event.

• Your organisation type (for example, police force, military unit, shooting range, or airsoft establishment), where relevant to your enquiry.

Information collected automatically

When you visit the Site, we may automatically collect:

• Your IP address and general location (such as town or region).

• The type of browser and device you use.

• The date and time of your visit.

• The pages you view and how long you spend on them.

• The website you came from, if any.

Cookies and similar technologies

We use cookies, which are small text files placed on your device, to help the Site function properly and to understand how visitors use it. Where required by UK law, we will ask for your consent before setting non-essential cookies, and you can manage your preferences through our cookie banner or your browser settings. For more detail, see our separate Cookie Policy.

Some analytics providers we use may also place similar tracking technologies to help us understand visitor behaviour across sessions. We do not control third-party technologies directly and recommend reviewing the relevant provider's own privacy information for further detail.

4. How We Use Your Information and Our Legal Basis

We use your information for the following purposes, and rely on the legal bases shown:

Purpose

Legal basis

Responding to enquiries, demo requests, and support requests

Performance of a contract, or our legitimate interest in responding to you

Managing your account or order

Performance of a contract

Sending you marketing communications

Your consent, or our legitimate interest in marketing to existing business contacts (you can opt out at any time)

Improving our Site and services

Legitimate interest in understanding how our Site is used

Complying with legal or regulatory obligations

Legal obligation

Protecting the rights, property, or safety of AccuShoot UK, our customers, or others

Legitimate interest

We will keep your personal data only for as long as necessary for the purposes described above, to meet legal, accounting, or reporting requirements, or to resolve disputes.

5. How We Protect Your Information

We use appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, use, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. When We Share Your Information

We may share your personal data with:

• AccuShoot, Inc., where necessary for product support, warranty, or platform access.

• Service providers who support our business, such as website hosting, email, payment processing, and analytics providers, acting on our instructions.

• Professional advisers, such as our accountants, auditors, or solicitors, where necessary.

• A buyer or successor, if we sell or transfer all or part of our business.

• Regulators, law enforcement, or other authorities, where required by law.

We do not sell your personal data, and we will not share it for other organisations' own marketing purposes without your consent.

7. International Transfers

As AccuShoot, Inc. is based in the United States, any personal data shared with them involves a transfer outside the UK. Where this occurs, we put in place appropriate safeguards required under UK GDPR, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, to help ensure your data continues to receive an appropriate level of protection.

8. Third Parties Providing Services on Our Behalf

We use third-party providers to host our Site, send communications, process payments, and provide analytics. These providers only process your data on our instructions and in line with this Privacy Policy and applicable data protection law.

9. Children's Information

Our Site is not directed at children, and we do not knowingly collect personal data from anyone under the age of 13. If you believe a child has provided us with personal data, please contact us using the details in Section 13 so we can delete it.

10. Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and this Privacy Policy does not apply to them.

11. Your Rights

Under UK GDPR, you have the right to:

• Ask whether we hold personal data about you, and request a copy of it.

• Ask us to correct inaccurate personal data.

• Ask us to delete your personal data in certain circumstances.

• Ask us to restrict our processing of your personal data in certain circumstances.

• Object to our processing of your personal data, including for direct marketing.

• Ask us to provide your personal data to you or another organisation in a portable format, where processing is based on consent or contract and carried out by automated means.

• Withdraw your consent at any time, where processing is based on consent, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details in Section 13.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113, although we would welcome the chance to address your concerns directly first.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page, and where appropriate, notify you directly.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

AccuShoot UK info@accushoot.co.uk

AccuShoot UK 32 Market Place, Warminster, Wiltshire, BA12 9AN

Last updated: 8/10/2026